FOR YOUR CONSIDERATION · iF DESIGN AWARD 2027
FitWoody, in motion.
The health app that adapts to your day, on iPhone, iPad, Mac and Apple Watch. One minute and forty three seconds, shot in 4K.
Why there is a film.
The screen we care most about is the one you meet on a bad morning. Two poor nights, a hard week, and the app has already lowered today’s goal and written the reason in one sentence. Nothing to interpret, nothing to dismiss.
That is the whole product, and it is the one thing a still image cannot hold. Boards show screens. They cannot show a number moving, or a reason arriving before you had to ask for it. So we made a film: one day, from the first alarm to lights out, with the app changing its mind in the middle of it.
The rest of the design exists to protect that moment. Every screen puts the answer first and the evidence below it. Colour is coded by domain and never decorative: green for activity, purple for sleep, one orange accent for the brand. Gradients appear only when they carry a state.
It is made by two people, and it runs on the watch and the phone you already own, so nothing new has to be built, shipped or charged. Every chart can be heard through VoiceOver, and it speaks 36 languages, Basque and right to left included.
If the film works, you will not remember a screen. You will remember that the goal moved, and that it said why.
Patricia and Asier, Chubby Studio
Try it on your own wrist.
We are happy to give the jury full access. Write to patricia@fitwoody.camp and we will send codes for FitWoody Plus.
4.5 out of 5 on the App Store, from more than 700 ratings.